Premium Logo & Brand Kit

Our Premium Branding Package (starting at approximately $1,500 for a comprehensive branding project) is perfect for businesses that want to develop a full, cohesive brand identity. This goes beyond just a logo – we will create an entire visual identity for your brand. If you want your business to have a polished, professional image with consistency across all materials (logo, colors, fonts, stationery, etc.), the Premium package is for you. This is especially valuable for new businesses aiming to make a strong first impression, or existing businesses looking to rebrand and elevate their image. We’ll equip you with everything you need to present a timeless, unified brand to your customers.

What’s Included

Logo Design (Premium Tier): We include the same complete custom logo design process (as in the Basic package) but with more options and flexibility. This typically means we might design 3–5 initial logo concepts for you (providing a broader exploration of design directions). We also allow additional revision rounds as needed to ensure the logo is perfect. Essentially, you get an expanded logo design process to explore and refine the best possible mark for your brand.
Alternate Logo Versions: In addition to the primary logo, we’ll create a few variations. This often includes:
- A secondary logo or alternate layout (for example, a simplified icon or a horizontal version if the main logo is vertical). This ensures your logo works in various spaces and formats.
- A favicon or brand icon – that tiny icon that appears in browser tabs or can be used as a social media profile image. Usually this is a small symbol derived from your logo.
Full Color Palette: We will develop a custom color palette for your brand. This includes primary colors (often 1–3 main colors that represent your brand) and secondary/accent colors (additional colors that complement the primary palette). We’ll provide the color codes (HEX, RGB, CMYK) for each color so they can be used consistently in print and digital. These colors will be chosen to reflect your brand personality and also consider what appeals to your target audience (and yes, we consider the psychology of color and local cultural preferences – for instance, colors that resonate well with Gulf Coast communities).
Typography Selection: We’ll recommend brand fonts – typically one for headlines and one for body text – that pair well and convey the right tone. These could be Google Fonts or licensed fonts; we’ll guide you on obtaining the rights if a special font is used. We’ll show how your business name looks in these fonts as part of your branding. Having consistent typography ensures all your materials have a unified look.
Brand Style Guide (PDF Handbook): A concise brand style guide will be created, usually a PDF document (often around 5-10 pages) that summarizes all your brand elements and how to use them. It will include your logo versions, color palette (with codes), typography, and guidance on usage. For example, it will note proper logo clear space (how much empty space to leave around the logo), minimum size for print, do’s and don’ts (like which backgrounds the logo can be placed on), and examples of the logo in use. This guide is super handy when you’re working with other vendors or team members – you can hand it to a printer or another designer in the future and they’ll know exactly how to stay on-brand.
Branded Stationery Design: We include design for key business stationery items. Typically, this means:
- Business Card Design – a custom, professional business card layout featuring your new logo, colors, and contact info.
- Letterhead and/or Envelope Design – a template for a letterhead (whether you print them or use in Word docs/PDFs) and a matching envelope.
- These designs will incorporate your new branding and maintain a consistent look. We’ll provide print-ready files for these (or templates if you need to edit, say, in MS Word for letterhead). If you don’t think you’ll use letterhead or envelopes, we can substitute a similar collateral piece – for instance, an email signature design or a flyer/business brochure template, depending on what’s more useful for your business. We’ll discuss your needs and decide which collateral to include.
Social Media Branding Assets: To make sure your brand looks great online, we’ll create a set of social media graphics:
- Profile and Cover Images for platforms like Facebook, LinkedIn, or Twitter (X). For example, a Facebook cover photo that incorporates your new branding, or a LinkedIn banner. These will be correctly sized for each platform.
- A simplified version of your logo (if needed) for the profile picture area if your full logo doesn’t fit nicely. Often, that’s where the brand icon or initial comes in handy.
Brand Consultation & Strategy Input: The Premium package is not just about design deliverables – we also provide brand strategy guidance during the process. We’ll discuss how to effectively position your brand in the market, how to communicate your brand story, and ensure that the visuals we create align with the message you want to send. Essentially, we act as your branding consultant throughout, so you get the benefit of our marketing expertise, not just design.
All Final Files & Ownership: As with the logo, all design files for everything we create are delivered to you. This includes editable source files (for example, Adobe Illustrator files for the logos or InDesign/Photoshop files for the business card, if applicable) along with ready-to-use formats (PDFs for print, PNGs for web, etc.). You have full ownership of your brand assets. We keep backups for you as well.

Our Process

The Premium Branding process is a more extensive journey than the basic logo, but it’s also a lot of fun! Here’s how we’ll tackle it:

Brand Discovery & Strategy. We kick off with an in-depth discovery session. Think of this as a workshop where we really dive into what your brand is all about. We’ll talk about your mission, values, target customers, competitors, and what makes you unique. We may do brainstorming exercises or review inspiration together (sometimes we create a mood board – a collage of images, colors, and fonts that inspire the direction for your brand). If you already have some brand materials or ideas, we’ll review those too. The goal here is to define a clear creative direction for your brand. We’ll come out of this phase with a solid idea of the look and feel we are aiming for (e.g., modern and minimalist, or bold and vibrant, or classic and elegant, etc.).
Logo Concept Development. Because the logo is the cornerstone of your brand identity, we usually tackle that first. Given the premium scope, we’ll explore a wider range of concepts – possibly 3 to 5 distinct logo ideas. We put extra time into crafting these concepts, ensuring each one could set a strong foundation for a full brand system. We’ll present these logo concepts along with notes on how the concept could extend to a full brand (for example, we might show some color ideas or mockups of the concept on a business card to help you visualize). As always, we’ll invite your feedback and work with you to select the most promising concept.
Logo Refinement & Approval. We refine the chosen logo concept through however many revision rounds needed (within reason). Since this is a premium package, we don’t strictly limit revisions – we allow for a collaborative back-and-forth to truly perfect the logo. Once you approve the final logo, we then flesh out the rest of the brand elements, using the logo as a guidepost. (If during the logo process we experimented with different colors or fonts, we’ll solidify those choices here.)
Developing Brand Assets. With the final logo in place, we move on to creating the full suite of brand assets:
1. We define the color palette in final form (selecting the exact shades and how they are used).
2. We confirm the typography (fonts for headings, body text, and any special use cases).
3. We design the business card, letterhead, etc. using the new logo and colors, making sure everything looks cohesive. We’ll typically send you a proof of these designs for feedback as well, in case you have a preference on layout or information included.
4. We prepare the social media graphics – often once you see the logo and colors in use on these, it really makes the brand feel “real”!
5. During this stage, we’ll likely have another review meeting or send you a branding preview document. You’ll be able to see how all the pieces are coming together. We encourage feedback here too: for example, if you’d prefer a different business card orientation (vertical vs horizontal) or you want to try a slightly different shade for an accent color, we can adjust. The branding process is iterative and we want you to feel every element is spot-on.
Brand Guidelines & Final Review. Finally, we compile the Brand Style Guide PDF that captures all your brand specifications. We’ll walk you through this guide, explaining how to use each element. This is like the instruction manual for your new brand. We do a last review of everything with you to ensure you’re happy and comfortable. By the end of this step, you’ll have seen and approved all the components: logo (and variations), colors, fonts, stationery, social media assets, etc.
Handoff & Implementation. We deliver all the final files to you, neatly organized. We often set up a Google Drive folder that contains subfolders for Logos, Fonts, Color swatches, Print Files, Digital Assets, etc., so you can easily find what you need. We’ll also deliver the Brand Guide PDF. To wrap up, we can have a quick debrief meeting where we answer any questions you might have about using your new brand materials. We’ll give you tips on maintaining brand consistency as you move forward. And of course, just because the project is formally completed doesn’t mean we disappear – if a month later you have a question like “what format do I send to the t-shirt printer?” you can absolutely reach back out. We love continuing our relationship and seeing your brand in action!

Timeline

A Premium Branding Package usually spans about 3–4 weeks from start to finish. It involves multiple components, but many can be worked on in parallel once the logo is near final. A rough timeline:

Week 1: Brand discovery meeting, initial logo concept development.
Week 2: Present logo concepts, get feedback, iterate on logo.
Week 3: Finalize logo, start designing collateral (business cards, etc.) and compile brand elements (colors/fonts).
Week 4: Review and finalize all remaining pieces, create brand guide, deliver files.

This timeline assumes timely feedback at each stage. Sometimes branding projects can stretch to 5-6 weeks if extra revision time is needed or scheduling conflicts arise, but we try to keep it within a month so you can start using your new branding quickly. If you have a specific deadline (say a launch event or rebrand date), let us know and we will align the schedule to meet it. Throughout the project, we maintain communication so you know what we’re working on and what’s coming up. Branding is an iterative creative process, but we keep it efficient and organized.

Invoicing & Payment

For the Premium Branding Package, the project is broader, but we keep the billing simple:

50% deposit at the start of the project (when you sign off on the proposal/contract). This allows us to allocate the significant design time and resources needed for the intensive first phases (research and initial design).
50% final payment at the conclusion of the project, before delivery of the final brand assets. We’ll request this once you have approved the branding and we’re preparing the final files for handoff.

If the branding project is especially large or part of a bigger scope (for example, combined with a website or spread over a longer timeline), we can break it into multiple milestone payments (such as 50% deposit, 25% after logo approval, 25% after full brand guide completion). We will outline any such arrangement in our agreement with you. Generally, for most small business branding packages, the two-part payment works well.

We understand a Premium Branding Package is an investment in your business’s image. We aim to be flexible and can discuss payment methods or schedules if needed (some clients prefer paying via company credit card, others via check – either is fine). All costs will be clearly listed in our proposal – the price we agree on covers everything described, so you won’t be hit with surprise add-on fees. If during the project you decide to add more deliverables (say you want us to design a brochure or a website after all), we’ll issue a separate quote or change order for those extras so it’s always transparent.

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What’s Included

Logo Design (Premium Tier): We include the same complete custom logo design process (as in the Basic package) but with more options and flexibility. This typically means we might design 3–5 initial logo concepts for you (providing a broader exploration of design directions). We also allow additional revision rounds as needed to ensure the logo is perfect. Essentially, you get an expanded logo design process to explore and refine the best possible mark for your brand.

Alternate Logo Versions: In addition to the primary logo, we’ll create a few variations. This often includes:

A secondary logo or alternate layout (for example, a simplified icon or a horizontal version if the main logo is vertical). This ensures your logo works in various spaces and formats.
A favicon or brand icon – that tiny icon that appears in browser tabs or can be used as a social media profile image. Usually this is a small symbol derived from your logo.

Full Color Palette: We will develop a custom color palette for your brand. This includes primary colors (often 1–3 main colors that represent your brand) and secondary/accent colors (additional colors that complement the primary palette). We’ll provide the color codes (HEX, RGB, CMYK) for each color so they can be used consistently in print and digital. These colors will be chosen to reflect your brand personality and also consider what appeals to your target audience (and yes, we consider the psychology of color and local cultural preferences – for instance, colors that resonate well with Gulf Coast communities).

Typography Selection: We’ll recommend brand fonts – typically one for headlines and one for body text – that pair well and convey the right tone. These could be Google Fonts or licensed fonts; we’ll guide you on obtaining the rights if a special font is used. We’ll show how your business name looks in these fonts as part of your branding. Having consistent typography ensures all your materials have a unified look.

Brand Style Guide (PDF Handbook): A concise brand style guide will be created, usually a PDF document (often around 5-10 pages) that summarizes all your brand elements and how to use them. It will include your logo versions, color palette (with codes), typography, and guidance on usage. For example, it will note proper logo clear space (how much empty space to leave around the logo), minimum size for print, do’s and don’ts (like which backgrounds the logo can be placed on), and examples of the logo in use. This guide is super handy when you’re working with other vendors or team members – you can hand it to a printer or another designer in the future and they’ll know exactly how to stay on-brand.

Branded Stationery Design: We include design for key business stationery items. Typically, this means:

Business Card Design – a custom, professional business card layout featuring your new logo, colors, and contact info.
Letterhead and/or Envelope Design – a template for a letterhead (whether you print them or use in Word docs/PDFs) and a matching envelope.
These designs will incorporate your new branding and maintain a consistent look. We’ll provide print-ready files for these (or templates if you need to edit, say, in MS Word for letterhead). If you don’t think you’ll use letterhead or envelopes, we can substitute a similar collateral piece – for instance, an email signature design or a flyer/business brochure template, depending on what’s more useful for your business. We’ll discuss your needs and decide which collateral to include.

Social Media Branding Assets: To make sure your brand looks great online, we’ll create a set of social media graphics:

Profile and Cover Images for platforms like Facebook, LinkedIn, or Twitter (X). For example, a Facebook cover photo that incorporates your new branding, or a LinkedIn banner. These will be correctly sized for each platform.
A simplified version of your logo (if needed) for the profile picture area if your full logo doesn’t fit nicely. Often, that’s where the brand icon or initial comes in handy.

Brand Consultation & Strategy Input: The Premium package is not just about design deliverables – we also provide brand strategy guidance during the process. We’ll discuss how to effectively position your brand in the market, how to communicate your brand story, and ensure that the visuals we create align with the message you want to send. Essentially, we act as your branding consultant throughout, so you get the benefit of our marketing expertise, not just design.

All Final Files & Ownership: As with the logo, all design files for everything we create are delivered to you. This includes editable source files (for example, Adobe Illustrator files for the logos or InDesign/Photoshop files for the business card, if applicable) along with ready-to-use formats (PDFs for print, PNGs for web, etc.). You have full ownership of your brand assets. We keep backups for you as well.

Our Process

The Premium Branding process is a more extensive journey than the basic logo, but it’s also a lot of fun! Here’s how we’ll tackle it:

Brand Discovery & Strategy. We kick off with an in-depth discovery session. Think of this as a workshop where we really dive into what your brand is all about. We’ll talk about your mission, values, target customers, competitors, and what makes you unique. We may do brainstorming exercises or review inspiration together (sometimes we create a mood board – a collage of images, colors, and fonts that inspire the direction for your brand). If you already have some brand materials or ideas, we’ll review those too. The goal here is to define a clear creative direction for your brand. We’ll come out of this phase with a solid idea of the look and feel we are aiming for (e.g., modern and minimalist, or bold and vibrant, or classic and elegant, etc.).

Logo Concept Development. Because the logo is the cornerstone of your brand identity, we usually tackle that first. Given the premium scope, we’ll explore a wider range of concepts – possibly 3 to 5 distinct logo ideas. We put extra time into crafting these concepts, ensuring each one could set a strong foundation for a full brand system. We’ll present these logo concepts along with notes on how the concept could extend to a full brand (for example, we might show some color ideas or mockups of the concept on a business card to help you visualize). As always, we’ll invite your feedback and work with you to select the most promising concept.

Logo Refinement & Approval. We refine the chosen logo concept through however many revision rounds needed (within reason). Since this is a premium package, we don’t strictly limit revisions – we allow for a collaborative back-and-forth to truly perfect the logo. Once you approve the final logo, we then flesh out the rest of the brand elements, using the logo as a guidepost. (If during the logo process we experimented with different colors or fonts, we’ll solidify those choices here.)

Developing Brand Assets. With the final logo in place, we move on to creating the full suite of brand assets:

We define the color palette in final form (selecting the exact shades and how they are used).
We confirm the typography (fonts for headings, body text, and any special use cases).
We design the business card, letterhead, etc. using the new logo and colors, making sure everything looks cohesive. We’ll typically send you a proof of these designs for feedback as well, in case you have a preference on layout or information included.
We prepare the social media graphics – often once you see the logo and colors in use on these, it really makes the brand feel “real”!
During this stage, we’ll likely have another review meeting or send you a branding preview document. You’ll be able to see how all the pieces are coming together. We encourage feedback here too: for example, if you’d prefer a different business card orientation (vertical vs horizontal) or you want to try a slightly different shade for an accent color, we can adjust. The branding process is iterative and we want you to feel every element is spot-on.

Brand Guidelines & Final Review. Finally, we compile the Brand Style Guide PDF that captures all your brand specifications. We’ll walk you through this guide, explaining how to use each element. This is like the instruction manual for your new brand. We do a last review of everything with you to ensure you’re happy and comfortable. By the end of this step, you’ll have seen and approved all the components: logo (and variations), colors, fonts, stationery, social media assets, etc.

Handoff & Implementation. We deliver all the final files to you, neatly organized. We often set up a Google Drive folder that contains subfolders for Logos, Fonts, Color swatches, Print Files, Digital Assets, etc., so you can easily find what you need. We’ll also deliver the Brand Guide PDF. To wrap up, we can have a quick debrief meeting where we answer any questions you might have about using your new brand materials. We’ll give you tips on maintaining brand consistency as you move forward. And of course, just because the project is formally completed doesn’t mean we disappear – if a month later you have a question like “what format do I send to the t-shirt printer?” you can absolutely reach back out. We love continuing our relationship and seeing your brand in action!

Timeline

A Premium Branding Package usually spans about 3–4 weeks from start to finish. It involves multiple components, but many can be worked on in parallel once the logo is near final. A rough timeline:

Week 1: Brand discovery meeting, initial logo concept development.

Week 2: Present logo concepts, get feedback, iterate on logo.

Week 3: Finalize logo, start designing collateral (business cards, etc.) and compile brand elements (colors/fonts).

Week 4: Review and finalize all remaining pieces, create brand guide, deliver files.

Invoicing & Payment

For the Premium Branding Package, the project is broader, but we keep the billing simple:

50% deposit at the start of the project (when you sign off on the proposal/contract). This allows us to allocate the significant design time and resources needed for the intensive first phases (research and initial design).

50% final payment at the conclusion of the project, before delivery of the final brand assets. We’ll request this once you have approved the branding and we’re preparing the final files for handoff.